A 50% revenue slide reversed into $3.76M YTD through structural PPC repair.
Essential oils brand, 38 active SKUs
- Timeline
- Jan - Jun 2026
- Scope
- Account audit · Campaign rebuild · Retention
The problem
What we took over.
Revenue had fallen from a ~$1.35M peak to ~$650K, a 50%+ drop in six months the previous management never addressed. Budget sat in low-intent broad-match placements, product targeting campaigns cannibalised each other, there was no negative keyword strategy, and high-volume, mid-tail and brand terms were mixed into single campaigns. Impressions had collapsed from 12M+ to under 3M.
What we did
The work, step by step.
Harvested high-converting search terms from the search-term report, cut semi-relevant spend and built tiered keyword lists.
Rebuilt campaign structure: branded separated from generic, SKU-level ASIN targeting, top performers isolated into exact campaigns.
Redirected spend to Top-of-Search with dayparting and multiplier bidding per keyword intent tier.
Ran rank-push campaigns on hero ASINs (Rosemary, Lavender, Peppermint) to sub-1000 BSR in Health & Household.
Built a retention engine: 124 tailored promotions, a 204K cart-abandoner pool, and 1,253 Subscribe & Save customers.
- Amazon Ads
- Brand Analytics
- Tailored Promotions
- Seller Central
Want this kind of breakdown for your account?
The audit is the first deliverable, and it costs nothing. You keep the findings either way.