35%+ sustained growth built on TACoS discipline, not bigger budgets.
Supplement brand, multi-SKU sports nutrition
- Timeline
- 24 months
- Scope
- PPC restructure · TACoS discipline · Organic rank
The problem
What we took over.
High-quality products with no structured approach to ad spend. ACoS was the only metric tracked, so real per-SKU profitability was invisible. Campaigns leaked on broad match with no separation between branded, category and competitor targeting, and only hero SKUs got budget, leaving secondary products with no path to growth.
What we did
The work, step by step.
Rebuilt campaign architecture: branded, category and competitor targeting separated, autos reduced to harvesting only.
Scaled spend on top-revenue SKUs and pushed Top-of-Search dominance to lock organic rank through sustained velocity.
Built dedicated campaigns for secondary ASINs, graduating high-CVR products to full investment.
Shifted from ACoS to per-ASIN TACoS as the true-north metric, with every bid and budget decision flowing from margin targets.
As rank improved, eased bid aggression on ranking terms and freed budget for keyword expansion.
- Amazon Ads
- Campaign Manager
- Seller Central
- Business Reports
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